Motley Fool One Price and Service Details Released!

Motley Fool One opened up its membership today, sending out invitations to those who applied.  The 11,000 word sales pitch had all the details on what the service offers and the pricing terms.

Let’s get straight to the pricing:

Motley Fool One Cost

  • 1 yr subscription: $7,499
  • 2 yr subscription: $9,499 ($4750 per year)
  • 3 yr subscription: $10,499 ($3500 per year)
  • 5 yr subscription: $12,499 ($2500 per year)

On top of this they are offering an early sign-up discount of $1000 if you sign by March 20th, so a one year subscription would be $6,499 and 5 years would be down to $11,500. This brings the annual basis for a 5 year subscription down to $2300.

And if you have any existing subscriptions, you can credit them against the price, bringing the cost down even further.

Finally, they are offering a full 1 year money back guarantee as well. In essence, you could loan the Motley Fool $7499 and cancel on your last day of membership and get it all back. That’s pretty generous of them.

The one year price is intimidating. That’s a LOT of money. If you follow the rule of trying to keep fees to 1% of your investment portfolio, you would need a $750K portfolio to make it worth it.

But I think it starts to make a lot more sense if you look at the 5 year membership. With the $1000 early bird discount the annual price is only $2300. Now you are talking about a $230K portfolio to make it worth it. But let’s talk about what’s included in the membership and you’ll see that the $2300 actually gets you a lot of bang for your buck.

Motley Fool One Membership

  • Complete access to all of their investing services (Stock Advisor, Rule Breakers, Supernova, Income Investor, etc.)
  • Complete access to any future investment newsletters or services they may offer.
  • A “best of the best” weekly digest of all the best investing picks and content from all the Motley Fool services.
  • Various video interviews and other special content from business leaders
  • Access to Tom Gardner’s Everlasting Portfolio where he invests his own money alongside Motley Fool’s money
  • A new personal investing/financial advisory service called Motley Fool Financial Planning

Motley Fool Financial Planning

This last one, the Motley Fool Financial Planning service, is a vastly different service than anything they’ve ever offered. Basically it offers a centralized portal where you can link all your accounts (brokerage accounts, 401ks, bank accounts, etc.). You answer some basic questions and an algorithm will calculate a target allocation and connect that to recommended Motley Fool trades. The sales pitch mentions getting up to 10 actionable trade recommendations which will update whenever new buy or sell recommendations comes out from one of their services.

They are also partnering with Ayco to give Motley Fool One members phone access to a financial counselor. You can discuss your personal financial situation and receive individualized financial advice.

This is a fundamentally different approach than what Motley Fool has offered in the past. For legal reasons they’ve had to stay clear of giving individualized financial advice but by partnering with Ayco, they are now able to offer that as a component of their service.

So the price is higher than last when the Motley Fool One was offered last year but it did not include the Financial Planning component. So it makes sense that it’s more expensive.

My Take

This is definitely aimed at a specific audience – people who have large portfolios and/or the financial means to make the annual subscription cost effective. And I think you have to be a very big fan of the Motley Fool in general, because Motley Fool One is sucking you all the way into the Motley Fool universe. If you’ve never been a member of any of the Motley Fool investment newsletters or services, you may not want to go all in with a 5 year subscription at these price levels. This site, Motley Fool Review, is generally positive about the company but it can be an acquired taste, and many people will not be a good fit with the Motley Fool approach to investing.

Personally I still don’t have my mind made up. I’m not sure I want or need the Financial Planning service, and so I’m paying a higher price for a service I won’t take full advantage of. The one year money back guarantee is a great offer though, and gives me some flexibility to do a “try and buy”.

Let me know if you have any questions and I’ll try to answer them. And let me know your thoughts on Motley Fool One – do you think it’s worth the price?

{ 21 comments… add one }
  • Kevin March 17, 2013, 1:16 pm

    What do you think – is Motley Fool One worth the price?

    • Peter March 19, 2014, 6:03 pm

      I’ve been a Stock Advisor subscriber since day one and it has been a tremendously helpful to my investing strategy. Without MF, I doubt very much that I would have jumped into stocks like Marvel, Costco, Netflix, and Amazon as early as I did. Stock Advisor costs me $199/year. Why would I spend 37 times that amount for this service? As a hands-on, buy and hold investor, I can’t imagine why….

  • Ron Smith June 4, 2013, 12:18 pm

    Watched option information last week but did not receive e-mail invitation to join. Very interested.


  • Judy Main September 4, 2013, 3:07 pm

    If I had a lot of money to invest I am sure it would be worth it but I do not.
    I own stocks I bought thru BB@T and if I sold them it would cost me to much and those stocks are KMP SDRL and WIN plus I have a Franklin Templeton fund in my IRA which I bought when I was working. I am retired now and do not have that much to invest but am saving to buy something which is why I bought Stock Advisor and My Fool. Thank You, Judy Main

  • jeff chan September 10, 2013, 11:01 pm

    I was curious. How is the subscription fee charged? Let’s say for the 5 yr plan of $12,499. Is the $12,499 due up front, or is there a monthly or annual payment plan?


    • Kevin September 11, 2013, 7:43 am

      Thanks for the question – the money is due up front.

  • Daniel September 24, 2013, 11:33 pm

    This is a stupidly expensive way to get poor investment advise.

    • Kevin September 24, 2013, 11:39 pm

      Daniel, I do agree it’s expensive, but do you care to expand on why you feel it’s poor investment advice. You definitely aren’t the only one that feels that way, so would love to get your opinion. That said, it’s hard to argue with their performance so far.

  • Kevin September 25, 2013, 3:58 pm

    I am considering it, i have been using their stock advisor. and while they give excellent companies they do not talk about price points. I have also been using Morningstar stock advisors and give fair value recommendations etc. I have over 500 K in stocks on my own with another 300k in military thrift Saving plan and 150k in IRAs. The price seems steep, though I am temped by the 1 year guarantee. I am currently deployed military and not sure how much time in the next few months. Have you used the Fin planning advice via phone?

    • Kevin September 25, 2013, 8:29 pm

      Kevin – thanks for the comment. Although your portfolio size could support the subscription, if you won’t have time to consume all the content, it may not be worthwhile. Supernova might be a better choice. I haven’t tried calling the Ayco planning service, but they only provide general investing and planning advice. I don’t really have a need for that, so it’ a bit of a wasted resource for me. Others have had some positive things to say however.

  • Tim March 9, 2014, 11:00 pm

    This seems awfully similar to Stansberry & Associates services, but when comparing the two competitors. At least with Stansberry they may charge the 12,500, but it’s a lifetime membership with a 199 fee every year to cover costs.

  • Don March 18, 2014, 1:51 pm

    I’m vested in two Fool Funds which have been beating the pants off the market, so I do believe Fool investment strategies are working. That said, if all I’m interested in is the SMA, why pay for all the rest of the products in Motely One; especially if you are an investor with < $500k to invest.

  • Arthur Pryor March 21, 2014, 2:28 pm

    What is the minimum amount of monies I have to give you to take advantage of the motley fool one, a neighbor of mine just signed up with your service.

    Thank you
    Arthur pryor

  • Dennis Neill March 23, 2014, 1:40 pm

    all money up front yes?

    • Kevin March 23, 2014, 1:59 pm

      Yes, all money up front. But with the one year money back guarantee.

  • Charles Bertsch April 10, 2014, 11:53 pm

    With what Motley Fool Program am I signed up?

  • Eric April 23, 2014, 5:06 pm

    Somebody please send me numbers where a $625 subscription is worth it. For $625 a month I need something serious to show for it.

    • Kevin April 23, 2014, 8:28 pm

      Eric, the latest (and higher) prices are actually here. It may not be for you. But see my post Is Motley Fool One Worth It? where I ask that same question.

  • John Morgan November 20, 2014, 7:08 pm

    I am interested in a managed account with the best of everything the Fools offer. A combination of Motley Fools One, Super Nova And Motley Pro. I only need a financial advisor to stay abreast of and act on Fool recommendations, not for advice, nor for financial planning services. Your comments are appreciated. Thanks, JM

    • Kevin November 20, 2014, 11:07 pm

      John, if I understand correctly – I think I’m like you, and ideally would want to get all access to the various Motley Fool services, without all the wealth management features of the sight. Unfortunately they don’t really offer that. There is a service they offer occasionally called MDP 360, which gives you access to the Million Dollar Portfolio, Stock Advisor, Rule Breakers, Inside Value, Income Investor and Hidden Gems. The price is about $600/year. Signing up for Pro and Supernova separately would probably be more expensive than signing up for MF One. So until they offer different versions of One at different price points, you might need to consider signing up for the full service, and ignore what you don’t need from it. Hope that helps.


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